Real affordability.
Built into the listing.
On select listings, the Project My Home® financing incentive brings real savings to qualified buyers.
For each Project My Home® listing, we turn that buyer-facing affordability story into a campaign designed to create more attention, more qualified buyers, and more listing momentum.
*Illustrative estimate based on a $500,000 loan, 30-year term, and combined 1.25% year-one rate improvement from a 0.25% permanent rate reduction plus 1% temporary buydown. Actual savings vary by loan amount, rate, terms, and qualification.
On a mission to make housing affordable again.
When buyers see a payment they can afford, they engage. Project My Home® brings that affordability story to market through dedicated listing campaigns.
A campaign — not a one-page handout.
Project My Home® features selected listings inside a coordinated marketing system built around a defined financial package, dedicated promotion, and buyer follow-up.
Built for buyers. Powerful for agents. Game changing for sellers.
Buyers care about payment
The buyer-facing message is simple: real affordability is built into the listing through a permanent rate discount, year-one payment reduction, and possible additional credits or buydown.
Agents care about momentum
The agent-facing message is about more qualified buyers, more listing attention, and a campaign that helps the home stand out from competing properties.
Sellers care about results
The seller benefits from a stronger buyer story without the listing immediately becoming only about another price reduction.
How one listing can do more for your business
Project My Home® is built to help the listing sell, but the campaign is also designed to create buyer opportunities, seller-next-move opportunities, and future listing conversations.
Your listing sells
The listing sells with a qualified buyer drawn in by the financial package and affordability story.
Extra buyer-side deals
Buyers attracted to the campaign may purchase a different home, creating additional buyer-side opportunities.
Their next purchase
Most sellers are buying again. The campaign positions you for their next purchase or referral opportunity.
Referrals generated
The campaign visibility creates referrals from the seller's network, neighbors, and local community.
A buyer magnet
The listing becomes more than inventory. It becomes a magnet for payment-sensitive buyers.
A strategy rivals can't copy
You gain a differentiated listing strategy competitors cannot easily match.
Real affordability. Built into the listing.
Project My Home® Approved Listings are built around real affordability. The goal is simple: give qualified buyers a clearer, more affordable path to the home and give the listing a financial story that stands out.
Permanent rate discount
A lower interest rate for the life of the loan, built into the program.
1% rate reduction
A 1-0 Temporary Buydown that lowers the buyer's interest rate by 1% for the first year of the loan.
More affordability
Some listings include additional rate buydown or cash credits at closing.
How it works
Every Project My Home® listing follows a clear path from submission to review and launch.
Submit the listing
The agent or seller submits the property at projectmyhome.com.
Property walkthrough
Rick meets the listing agent at the property to review the opportunity and seller situation.
Approval or decline
Project My Home reviews fit, market opportunity, and affordability package potential.
Campaign launch
Once approved and signed, the Project My Home team initiates the listing campaign.
Submit your listing
Choose the path that fits you. Agents submit listings here. Sellers can also request a review for their own home.
I'm an agent
Submit a listing for Project My Home® review or request a Listing Push campaign.
Agent Listing FormI'm a seller
Ask whether your home may qualify for Project My Home® and whether a Listing Push strategy could help.
Seller Review FormInterested in a Project My Home® Approved Listing?
Get your free financing worksheet and register to see more Project My Home® listings — a permanent rate discount, a 1-0 temporary buydown for the first year, great service, and sometimes more, all built around real affordability for qualified buyers.
You'll be taken to start.loanwithrick.com to get your worksheet and register.
Project My Home® FAQ
Quick answers for agents, sellers, and buyers.
What is Project My Home?
Project My Home® is an affordability and marketing platform that features approved listings inside a focused Listing Push campaign. The goal is to make homes more affordable for qualified buyers while helping listing agents and sellers create more attention around the property.
Is Project My Home a lender?
No. Project My Home, LLC is not a lender. Financing is provided through an approved lending partner. Buyers retain full and unrestricted freedom to choose their lender.
How does the 1% rate reduction work?
The 1% rate reduction is typically structured as a temporary buydown. On approved listings, this may lower the buyer's interest rate by 1% in the first year, subject to loan program eligibility, borrower qualification, underwriting approval, seller agreement, and program availability.
Is this available on every property?
No. The property must be accepted as a Project My Home® Approved Listing. Agents and sellers can submit using the Submit Your Listing button on this site.
Does the seller or agent pay marketing costs?
No. Marketing production, distribution, and event costs associated with the Listing Push are funded by Project My Home, LLC. The seller's only financial commitment, if approved and agreed to, is the defined buyer affordability contribution paid at closing.
Can this help a listing that is already on the market?
Yes. The Listing Push is designed for listings that need a stronger affordability story, more buyer attention, and a coordinated relaunch strategy.
Can buyers use any lender?
Yes. Buyers retain full and unrestricted choice of lender. The Project My Home® affordability package is available only when the buyer qualifies and elects the approved lending partner associated with the program. Buyers are never required to use that lender.
Ready to move more listings?
Submit your listing or contact Project My Home to discuss whether a Listing Push campaign makes sense for your property.
Project My Home®
Website: projectmyhome.com
Phone: 239-356-0568
Email: rick.elmendorf@rate.com
Project My Home, LLC is not a lender. Financing is offered through an approved lending partner. Program availability, terms, incentives, and qualification requirements are subject to change.